It is important that everything in your summary, and your business plan for this question, just and reasonable as possible. The fact is that these two documents, by its nature contain projections and assumptions. However, saying I have the business plans, which go beyond reasonable projections and get in the field of exaggeration or puffery.
The summary is rarely the importance it deserves. Too often, companies raise capital to focus its full attention on their business plan. The fact is, the investment banks and venture capital companies to literally thousands of summaries. For this reason, you immediately have the attention of investors for sure that he or she will certainly read the business plan.

The best way to attract potential investors to the real business plan is the summary as short as possible - one to three pages. This means that you can distill the data of the business plan for what you think are the main elements contained in the summary.

Keep the spirit of brevity, you can, of course, not all topics of the business plan in the summary, so you’ll need discrete issues, the more immediate attention.
What follows are issues that I consider essential to a summary:

1st Description of the company - Here you briefly describe what the company is all the more. What I do is show the factors of differentiation - why your business is unique and distinguishes them from the competition. For example, if your company has a patented product or other form of ownership, which certainly should be mentioned in the summary, because it adds in your company.
2nd Mission - Although job description is often used by companies, in my opinion, it is of crucial importance. Not only this statement tend to your employees targeted, it also sets the culture, this is how your company produces goods or services exceptional HostMySite.com: Managed Hosting dedicated Linux + 24×7 service and support, how to deal with employees and respect each other, and how they deal with their customers. Believe it or not, there are companies that are not only a mission, it would also be difficult, a clear text.
3rd Financial Information - here you are, what can you do in the summary. The business plan must complete it clear that it is very detailed forecasts, the balance sheets, reports the results and cash flow. The summary must synopsize this data while ensuring that this has an impact on the drive sufficient. You can create a note in this column to say that the detailed financial are in the business plan.
4th Management Team - This is probably the easiest part of the summary. What I want is a brief biography of the members of the Executive Committee and the members of the Governing Council. The main goal is to show how the entire team of senior management and the Board are responsible for creating and managing a successful company and therefore the success of the investment bankers or for the capitalist companies.
5th Grant requested from Capital - Although many summaries, this legend, I personally prefer to this section, the possibilities for investment. It is one of the most important elements of the abstract, and if you believe in your company and the possibilities for their success would not exaggerate such a legend. I said that if customers a banker, a business or a capitalist company reads this section, he or convince them that an investment in your company is a great opportunity.

Facts always take precedence over Puffery
It is important that everything in your summary, and your business plan for this question, just and reasonable as possible. The fact is that these two documents, by its nature, projections and assumptions.

However, saying I have the business plans, which go beyond reasonable projections and get in the field of exaggeration or puffery. There is nothing a banker, a business or a company more than the capitalist. He or she will not miss your summary or a plan into the dustbin if it is too optimistic.

Although the summaries and the plans of businesses, projections or so-called “forward-looking statements” if these projections as being too aggressive, the drive is probably as fantasy - the end of your search for capital.
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Some experts believe that the summary must be written only after the business plan was completed and closed. My idea is that the summary should include a brief summary of the main elements of the business plan, and only if the business plan is ready, you want a truly complete and accurate summary.

It is certainly a grain of truth in this view. However, there are situations where a company tries to capital and wants to “probe” to determine the possibilities for a successful capital increase. In this case, I see no reason why the executives can not prepare a summary of the company and the possibilities it.

This summary can then be distributed to potential investors to determine what the interest. If you investigate, you need to quickly prepare the business plan.

A word of warning: business plans, if they are well made, may weeks to prepare. So if you are in a race to equity, I would like to start the business plan, the summary. You can then send the summaries, with a note that the business plan will immediately, whether a sincere interest in investing in your company.

The summary is a little like a portal. What you are trying to achieve is an investor open the portal to the next stage is to examine in depth your business plan. You must respect the summary includes interesting and fascinating as possible. This increases the chances that investors will be the next step - testing your business plan, and then invest in your company.

Good luck!

Too many entrepreneurs send out bum business plans and wonder why they never get funding. Remember this: Your business plan has less than a minute to catch the eye of a serious investor.  They’ll likely end up in the trash bin as I interviewed a few Private Investors in our area.

He said that a well-written business plan will stand out from the pack. He looks for succinctly written plans
printed in an easy-to-read type font. Sherwin, who read hundreds of business plans each year, said: “The lighter, the better. I always leave the weighty, two-pound ones until last.”

Sherwin said that although you’ll need a detailed company history, marketing summary, and management biographies, the most important element is the executive summary. It should be clear and concise, yet comprehensive.

Your plan should also explain the benefits of investing in your company rather than competing firms. Consider the investor’s perspective and include all the perks beyond making money. For instance, if your product is really popular, your investors will benefit from the press coverage it generates. Some investors
like to be invited to glitzy parties and industry trade shows when they have money in a high-profile deal. List all specifics that will make your company more attractive to investors. Good products and great writing aside, luck and personal contacts play a significant role in raising capital.

Timing is essential. Your company has to be poised for growth to appeal to venture capitalists. Because people lend money to people, not companies, picky investors put a lot of weight on where the deal came
from. “The source of the deal is very important to a venture capitalist.

So if you want your business plan to land on the right desks, take advantage of every possible contact. Attorneys, accountants, and successful business people can often help you get your business plan to the appropriate investor. Then it’s up to your plan to be a magnet for money.