Last month angelenic got an insider tour of the American Apparel Factory Headquarters, based in a large industrial building at 7th and Alameda. On July 27th from 2:00pm to midnight, the powerhouse clothing manufacturer brings it all out for LA to see, with the 2008 Factory Flea Market event.

Prices on the goods start at $1 and go up from there — at severely discounted prices. To make the event more all-encompassing, live DJs, food, drinks, snow cones, games and art are going to be offered. Nearly 4,000 attendees flocked to the sale last year, with over 200,000 garments sold.

Once the sun goes down, the dance party starts. Get ready for the “secret French musical guest” that’ll be showing — so let the speculation begin! And by the way, I’ve already checked: Justice has a gig in Montpellier, France that day.

It’s difficult not to be repetitive when you are dealing with customers
all day long, especially when they tend to ask the same
questions every time. Unfortunately, this is a part of our
working life. We all face a degree of repetitiveness that simply
cannot be avoided. But it’s a shame to see people serving
customers and reciting the same lines over and over, with no
real recognition of the customer as an individual.
We have all been into shops where the staff appear to be
bored senseless. They answer customer enquiries like a robot,
barely acknowledging the customer and often simply pointing.
To the customer this is almost like saying, ‘You’re not important.
I don’t want to be here and you are only adding to the
boredom of my job.’ I even see this happening at the end of the
sale, when there is often an insincere ‘Thank you’ or, even
worse, ‘Have a nice day’.
When dealing with customers it’s very important to stop for
a second, make clear eye contact to acknowledge the person,
and then answer their questions clearly and concisely. Don’t
treat them like a number; treat them like the person they are.
I often hear business owners and staff complaining about
how difficult their customers are. They are demanding and
rude, and they want everything done immediately. From my
experience they are only receiving what they give out. Those
customer service-oriented people who know how to smile and
how to make eye contact establish an instant rapport with their
customers that blossoms into a warm and friendly encounter,
even if it’s only for a few minutes. The customer leaves feeling
good, and the person who was serving them also feels good and
ready to start the next encounter on a bright and very positive
note.
As a business owner or manager it is up to you to set the
example when it comes to treating customers as individuals. If
your staff see you leading by example, they will follow. If staff
boredom is a problem, develop ways to overcome it. You might
consider moving staff around so that they don’t end up doing
the same job all the time, changing the environment so that
there are new and interesting things to talk about, or rewarding
staff for making the effort to talk to customers—whatever
works for your business. Try to keep some innovation in the
workplace that will keep your staff talking to your customers.
Another complaint that I hear a lot is that the business is
too busy to take the time to be friendly to customers. I still can’t
believe that I hear this, but I do. When things are busy, it’s even
more important to take a few seconds to be friendly and to
recognise the fact that the person standing in front of your cash
register is paying the bills. People can deal with waiting in line
if they are finally served by a friendly, interested person.
The most important point to remember from this tip is that
you need to be sincere when dealing with customers. If you are
going to ask a question, make sure that you acknowledge their
answer.

Purchasing manager, customers, agents and the purchase of a magazine for life. They buy the products and services of the company or institution must either resell to customers or to build their own use. From wholesale and retail buyer purchases goods such as clothing or electronics, for resale. Purchasing agent purchase of goods and services of their own company or organization, they can buy raw materials for manufacturing or office supplies, for example. Purchasing agents and customers of agricultural products, the purchase of products such as grain, Christmas trees, and tobacco for the continuation of the process or for resale.

Shopping experts believe that the price, quality, availability, reliability and technical support for the selection of suppliers and goods. It tries, the best agreements to facilitate their undertakings, that the highest quality of goods and services at the lowest cost for their companies. To cope with success, the head of purchasing, customers, agents and the purchase of study and sales levels of the current stock-taking, identification of foreigners and national providers, and to keep changes to both supply and demand for its products and necessary materials. To be effective, the purchase of technical specialists have knowledge of the products or services.

In the major industrial organizations, is often a distinction between the work of a buyer or servants and the purchase of a director of purchases. Joint purchasing agents focus on the routine purchase, often in a specific product or group of products such as steel, wood, cotton, grain, metal products, or petroleum products. Agents acquisition of the general conditions of the market, the prices and futures markets. CEO Stock normally do, whether complex or critical purchases May and monitoring a group of officials handling the purchase of other goods and services. If a person is director of the purchases, customers, agents or purchase depends a little from the industry and the practice of employers. But directors of the purchases often have a wide range of functions, the official purchase. May you actively seek new technologies and Providers. You can create, May and monitoring systems which enable the people within their organisations to buy their own supplies, reduce the cost per transaction.

Shopping specialists in the use of public institutions or companies to create the purchase commonly referred to as administrators, managers or agents, or specialists. These workers for the purchase of materials, parts, machinery, supplies, services and other inputs in the production of a final product. Purchasing agents and managers receive items from raw materials, manufactured coins, machinery and office supplies of services for the construction and flight tickets. Some directors of the shopping specializes in the placement and supervision of contracts and are considered contract for the supply or the manager.

Often, the purchase of specialists in the government set up to the pressures and the offers and offers over the Internet. Government on the purchase of staff and the operators must adhere strictly to the laws and regulations in their work to avoid any appearance of an irregularity.

Shopping specialists who buy finished products for resale are employees of wholesale and retail trade establishments in which they are commonly known as the buyer of goods or manager. From wholesale and retail buyers are an integral part of a complex system of sales and merchandising, aimed at the broad spectrum of needs of consumers and wishes. Wholesale customers can you products directly from manufacturers or other large companies for resale in the retail business, the commercial establishments, institutions and other organizations. In retail businesses, customer goods wholesale or directly from the manufacturer for resale to the public.

The customers who determine to a large part of its products is the establishment for sale. It is therefore important that they have the ability to predict what remedies for consumers. They must remain abreast of current trends, because a failure, this could be the profits and reputation of their company. They keep track of inventories and sales of software on with the business of cash registers. The buyers even after the ads in newspapers and other media to check marketing activities of competitors, and they see the economic environment to anticipate the buying habits of consumers. The buyers of work for large and medium-sized companies usually specialize to acquire one or two lines of goods, while the buyer of work for small businesses May purchase comprehensive inventory of the house.

The use of private brands of goods and the consolidation to buy the services grew the responsibility of the customers in the retail sector. The brands of goods for a retailer, the buyer requires, in close cooperation with suppliers to develop and maintain the desired product. The reduction and consolidation benefits from the purchase increases the demands on the customers because, although the extent of the work remains unchanged, there are fewer people to meet. The result is an increase in the workload and responsibility for all.

Many managers of goods, help in the planning and implementation of programmes to promote sales. Working with the executives of goods, they determine the type of purchase and sale of articles in succession. May-Manager of goods, the work of the staff of advertising for an advertising campaign. For example, May, in which media, the display newspapers, direct mail, television, or a combination of the three. Also, the operators of goods, often go in the marketing language to ensure that the goods are properly displayed. The customers remain in contact with the store and direction to know what products sell well, and what the customers require, in the range. Often assistant buyer for the award of contracts and the monitoring of shipments.

Evaluation of suppliers is a key task for the director of purchasing, customers, agents or purchase. Many companies are moving today on a timetable for production, without waste and use just in time, inventories, possible delays in the supply chain and stop the production, the cost of the company to its customers and reputation. Professional shopping use many resources to know everything, what they are on potential suppliers. The Internet has become an effective tool in the search for catalogues, magazines and publications industry and society, and directories. Professional purchase from participating in conferences, trade fairs, conferences and to learn new trends in industry and the contact with the supplier. Purchasing manager, the staff and the customers are usually the potential suppliers and maintenance visit their farms and distribution centers in the assessment of their capabilities. It is important to ensure that the supplier will be able to define the production of goods or services in due course on the right volume, without compromising the quality. Once all the necessary information about the supplier collected, the orders and contracts are assigned to these suppliers that meet the needs of the customer. Most processes the transaction is now using automated systems for electronic procurement, between suppliers and companies, and over the Internet.

Professional shopping can get immediate access to thousands of specifications of products, stocks, and their customers to buy in order to avoid overpaying goods and documents to avoid bottlenecks, the goods of the population or of goods, the surpluses do not sell so. These systems allow quick selection, adaptation, and the ability to order the products, and it allows customers to focus on the analysis and qualitative aspects of employment. Long-term contracts are an important strategy for the acquisition of the professionals, because it allows the consolidation of the foundations of their customers to supply a small number of suppliers. In today’s global economy, directors of the purchases, customers, agents and the purchase is to be expected with foreign suppliers May, to be reproduced in other countries and with other cultures and languages.

Change business practices have changed the traditional roles for the purchase or management of the supply of specialists in many industries. For example, companies in the manufacturing sector more and more workers in this profession in most stages of development of products because of their ability, for a part of this material, or the cost, availability and the ability to its destination. Also of any problems through the provision of materials by May to prevent the hearing of the service for shopping in the early stages of product development.

Shopping specialists often work in close cooperation with other members of the organization when deciding on the purchase, an agreement sometimes called “the purchase team.” For example, a regulation in May they discuss the design of the custom of products with the Society of Engineers in design, talking about the problems concerning the quality of goods purchased with the quality assurance of engineers and production supervisors, or an expedition to the problems Manager in the department.

Environmental work. Most purchases, customers, and purchasing agents work in offices. They often work more than the standard than 40 hours per week, due to special sales, conferences, or the deadlines for submission. Evenings and weekends is also the joint and leave before returning to the school seasons for those who work in the retail sector. Therefore, many companies, retail outlets, that the use of vacation during periods of peak.

The buyers of goods and managers often work under great pressure. Because of the wholesale and retail trade are so competitive, customers need the physical endurance to the pace of the nature of their work.

Many directors of the purchases, customers, agents and the purchase of travel at least several days per month. The customers from around the world for companies to manufacture and wholesale, and the buyers of haute couture, May travel outside the United States.

The Virtual Job Interview

* Publisher: Daniel Peters Productions LLC
* Number Of Pages:
* Publication Date:
* ISBN-10 / ASIN: B000EYK0K2
* ISBN-13 / EAN: 0689076408721
* Binding: DVD

Description:

“Practice and Preparation for Getting the Job You Deserve”
Develop Effective Interviewing Skills
Practice with Interactive Questions
Experience a Simulated Interview
Day of the Interview Tips
The Virtual Job Interview is a simulation of a conversation between a job candidate and an interviewer. The user is asked a typical job interview question by an interviewer in a video clip and is given a choice of responses. Once a selection is made, another video clip of the inteviewer responds accordingly! A wide range of questions and answers is explored until ultimately the user is either hired, put on file, or has his or her application torn up on the spot! Blending sound strategies with engaging wit, The Virtual Job Interview DVD also includes video segments on interview preparation, tips for the day of the interview, techniques for handling illegal questions and a review.
Improve Interview Readiness!
Get a better understanding of your role as the job applicant.
Learn to recognize effective and ineffective responses.
Become aware of illegal questions an appropriate reactions.
Identify the “dos” and dont’s” of interviewing attire
Boost confidence and calm interview anxiety

The Virtual Job Interview is a simulation of a conversation between a job candidate and an interviewer. The user is asked a typical job interview question by an interviewer in a video clip and is given a choice of responses. Once a selection is made, another video clip of the interviewer responds accordingly! A wide range of questions and answers is explored until ultimately the user is either hired, put on file, or has his or her application torn up on the spot!

Blending sound strategies with engaging wit, The Virtual Job Interview DVD also include video segments on interview preparation, tips for the day of the interview, techniques for handling illegal questions and a review.

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In a bad economy, the joy is often with the repo guys.

For James Hedrick, that means it’s a busy time in his line of work. He’s one of those dreaded repo guys.

He spends his days in megayachts scan, yoles sailing and fishing, as he guided his dinghy by a marina west of the city of skyscrapers, in search of a piece of the American dream.

The piece is a white, 65 foot Hatteras with two bedrooms, two bathrooms and a full kitchen with kitchen cabinets teak wood look. The owner is $ 35000 for its 1.5 million U.S. dollars vessel.

Hedrick is a national liquidator, as the experts in the industry to be one of the largest marine equipment repo companies. The Fort Lauderdale company has tripled its activities over the past three years, and now in the possession of around 200 vessels per month in Florida, Ohio and California. The company from competitors also say they have similar increases in the business world.

“They will contribute to the car, they will contribute to the house. But they go on the boat,” said Hedrick, employers, the number doubled in two years to 85 repo agents to meet the demand from the banks and lenders.

It is not just about the boats: repo agents say, banks and lenders have been associated with the call, restore, off-road vehicles, motorcycles, aircraft, snowmobiles, half and trucks, courses, cars. Repo sessions vehicles by 10 percent in the year 2007 compared to the previous year, said Tom Webb, an analyst for Atlanta on the basis of Manheim, the largest auction company in the nation.

A boat dealer from whom the company is also the recovery for banks and donors, as I said, the boat before the takeover, which usually real estate boom, or as brokers, workers in the construction industry or the broker in mortgages.

“A lot of this himself. It is someone who three years ago to $ 50 - $ 60000 and not too often,” said Ray Jones, the owner of Long Beach Yacht Sales in California. “They thought that the income would never end. But the income deductible and toys has disappeared.”

The rise in gas prices have also hindered by the owner, in its budget for excursions by boat. Diesel fuel in the sea is of more than $ 5 per gallon in some places, which means a period of five hour trip on the water can easily cost $ 250 for some gas-guzzling yachts. Last year, marine diesel costs about $ 3.40 per gallon.

“Since about a year, he was for the rest good guys,” says Don Mashak, the owner of the First National repossession in Minneapolis.

Overall, the maritime industry is poor. Dire Bankers Association new boat ready to decline. MarineMax, the nation, the largest ship retailers with headquarters in Clearwater, said in April that sales decreased by 28% for the second quarter.

As prices for ships below, customers can buy back up to 60 vessels foot, to so little that 40 percent of what the new ship cost, said Robert Toney, national liquidators “. From more than ships the less can be because their owners are rich in a better position than the weather forecast for a slowdown of the economy, Toney said.

Sometimes the owners of the vessels round in the pension organizations, if they realize that they are no longer able to pay. But other times, they hide vandals or the ships that they can not be detected, said Megan McQuaide, the owner of repo Yacht Sales in San Diego. She is on board vessels with oil splashed around the cabin, deliberately overheating of the engines and faeces on the bridge.

“Sometimes it is really malicious things,” she said.

On a recent June afternoon, Hedrick finds no surprises on board the 65 foot Hatteras. He and his assistant board the yacht, photos and the complete catalouge of personal property. There are not many on board, and the boat is exceptionally clean, except for a Six-Pack Diet Coke, and a video of the child in a video recorder.

From time to time there are the remains of the parties: bikinis, bottles of champagne and even drugs. He calls the police if he is nothing illegal.

Above all, it tries to avoid confrontations. He wears a knife on the belt to quickly and Kai-a company of the credit card portfolio in the cases that he needed to pay late Kai costs. If the owner, Hedrick will politely leave and let the lawyers, donors and the owner of the ship this problem.

“I am not ‘Dog the Bounty Hunter” says Hedrick. “We have paid that they are not the problem. But it bothers me sometimes? You bet.”

It is important that everything in your summary, and your business plan for this question, just and reasonable as possible. The fact is that these two documents, by its nature contain projections and assumptions. However, saying I have the business plans, which go beyond reasonable projections and get in the field of exaggeration or puffery.
The summary is rarely the importance it deserves. Too often, companies raise capital to focus its full attention on their business plan. The fact is, the investment banks and venture capital companies to literally thousands of summaries. For this reason, you immediately have the attention of investors for sure that he or she will certainly read the business plan.

The best way to attract potential investors to the real business plan is the summary as short as possible - one to three pages. This means that you can distill the data of the business plan for what you think are the main elements contained in the summary.

Keep the spirit of brevity, you can, of course, not all topics of the business plan in the summary, so you’ll need discrete issues, the more immediate attention.
What follows are issues that I consider essential to a summary:

1st Description of the company - Here you briefly describe what the company is all the more. What I do is show the factors of differentiation - why your business is unique and distinguishes them from the competition. For example, if your company has a patented product or other form of ownership, which certainly should be mentioned in the summary, because it adds in your company.
2nd Mission - Although job description is often used by companies, in my opinion, it is of crucial importance. Not only this statement tend to your employees targeted, it also sets the culture, this is how your company produces goods or services exceptional HostMySite.com: Managed Hosting dedicated Linux + 24×7 service and support, how to deal with employees and respect each other, and how they deal with their customers. Believe it or not, there are companies that are not only a mission, it would also be difficult, a clear text.
3rd Financial Information - here you are, what can you do in the summary. The business plan must complete it clear that it is very detailed forecasts, the balance sheets, reports the results and cash flow. The summary must synopsize this data while ensuring that this has an impact on the drive sufficient. You can create a note in this column to say that the detailed financial are in the business plan.
4th Management Team - This is probably the easiest part of the summary. What I want is a brief biography of the members of the Executive Committee and the members of the Governing Council. The main goal is to show how the entire team of senior management and the Board are responsible for creating and managing a successful company and therefore the success of the investment bankers or for the capitalist companies.
5th Grant requested from Capital - Although many summaries, this legend, I personally prefer to this section, the possibilities for investment. It is one of the most important elements of the abstract, and if you believe in your company and the possibilities for their success would not exaggerate such a legend. I said that if customers a banker, a business or a capitalist company reads this section, he or convince them that an investment in your company is a great opportunity.

Facts always take precedence over Puffery
It is important that everything in your summary, and your business plan for this question, just and reasonable as possible. The fact is that these two documents, by its nature, projections and assumptions.

However, saying I have the business plans, which go beyond reasonable projections and get in the field of exaggeration or puffery. There is nothing a banker, a business or a company more than the capitalist. He or she will not miss your summary or a plan into the dustbin if it is too optimistic.

Although the summaries and the plans of businesses, projections or so-called “forward-looking statements” if these projections as being too aggressive, the drive is probably as fantasy - the end of your search for capital.
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Some experts believe that the summary must be written only after the business plan was completed and closed. My idea is that the summary should include a brief summary of the main elements of the business plan, and only if the business plan is ready, you want a truly complete and accurate summary.

It is certainly a grain of truth in this view. However, there are situations where a company tries to capital and wants to “probe” to determine the possibilities for a successful capital increase. In this case, I see no reason why the executives can not prepare a summary of the company and the possibilities it.

This summary can then be distributed to potential investors to determine what the interest. If you investigate, you need to quickly prepare the business plan.

A word of warning: business plans, if they are well made, may weeks to prepare. So if you are in a race to equity, I would like to start the business plan, the summary. You can then send the summaries, with a note that the business plan will immediately, whether a sincere interest in investing in your company.

The summary is a little like a portal. What you are trying to achieve is an investor open the portal to the next stage is to examine in depth your business plan. You must respect the summary includes interesting and fascinating as possible. This increases the chances that investors will be the next step - testing your business plan, and then invest in your company.

Good luck!

One of the easiest of all businesses to establish, publishing shopping center papers - can make you very rich - almost as fast as finding gold, or inheriting an oil well.

Revenue and profits come from two main sources:  The businesses in the shopping center your paper serves, and the people reading your paper.  It doesn’t matter that there’s already a “Shopper’s Paper” in your area, or that you know nothing about the publishing business and don’t own a printing press.

The first thing is to understand the specific needs of your market.  The stores, shops and businesses in the downtown area advertise to reach all the people, and thus, they’re hurting from the competition of similar stores, shops and businesses in the neighborhood shopping centers closer to where the people actually live.  Yet, these shop ping center stores, shops and businesses ONLY SERVE CUSTOMERS LIVING WITHIN A 5-MILE RADIUS OF THEIR BUSINESS LOCATION!

So, the thing to do is organize a plan, and then work that plan.  Contact the store owners or managers of the stores in each shopping center in your area.  You can include stores or shops and businesses not in the shopping center itself, but clustered within the same immediate area.  However, it’s important that your emphasis be placed on the individuality of each shopping center.

Explain to each of these business people that you’re starting a “shoppers paper” that will carry advertising only for businesses in that particular shopping center.  With this kind of “local advertising media,” the stores, shops and other businesses need not worry about competition, nor have to bear the advertising costs of city-wide circulation.

The second selling point is your distribution or circulation system.  Take a section of your city street map; draw a 5-mile circle around each shopping center; then take it to your local quick print shop, and have him give you several printed copies blown up to twice the original size.

Then as you+re selling each business owner, show him the shopping center location on your map with the 5-mile circle around it.  Explain that your door-to-door distributors leave a copy at each home or apartment within that circle only.  This means you’ll have to estimate how many homes or apartments there are within each shopping center’s customer circle.

Getting your papers out to all of these homes and apartments needn’t be that big a problem.  Simply talk with the 7th and 8th grade counselors at the schools with-in the service circle.  Arrange to pay the counselors $15 per thousand papers delivered
for you.  The idea is to get the counselors to line up the students to do the delivering for you, and pay them a percentage of the total you give him.  The same plan can be worked with boy scout and/or girl scout troops.  You might even contact the youth organizations at the churches within the service circle, and propose your delivery operation as a fund-raising project.

At the bottom line, the businesses gathered in or near each shopping center will buy advertising space in your paper because your rates will be cheaper; you’ll be carrying advertising for a specific location only; and your distribution will be direct to their customers only.

You can begin, and handle all phases of your business operation single-handedly, but after the first couple of editions, you’ll make much more money by hiring others to do the selling for you.  Simply run an ad in your weekend newspapers, promising big in comes to commission type advertising sales people.  Word your ad so that those interested call you on the phone.

When they call - get their name, address and phone number.  Then explain that you’re looking for just a few top-notch go- getters who can handle several thousand dollars a week in advertising commissions from individual merchants located in neighborhood shopping centers.  Ask them to tell you a little bit about themselves, and then invite them to a get-acquainted meeting in the banquet or meeting room you’ve reserved in a local restaurant or motel.  Give them the time, and date, then tell them you’ll see them at the meeting.

At the meeting, show them a prototype or dummy of one of your papers.  Tell them they’ll each be assigned a territory that includes theee shopping centers.  You then explain/teach them the reasons why there’s big money in shopping center papers just as
I’ve explained to you.

Explain your advertising rates - $10 per column inch for a press run/circulation of 5,000; $15 for 10,000; and/or $20 for 15,000 copies distributed - and that you pay 50% for each sale.

Each paper has room for $1,400 worth of advertising as a single 8 by 11 sheet printed on both sides; double that for an 11 by 17 sheet folded in half; or 4-times that much as two 11 by 17 sheets.  Multiply the salesman’s commission of $700 per paper times three shopping centers, and you’re talking about an opportunity for each of them to make $2,100 per week - assuming that you publish your papers on a weekly schedule.

Remember, your basic idea should be to create an individual “shoppers paper” for as many different shopping centers as possible.  Because of the closeness of prospective advertisers in a shopping center, a good salesman will be able to sign all the stores in at least three different shopping centers in a week.

Once you’ve explained the marketing philosophy behind your papers, and the money potentials available, you should have all the eager salesmen you care to sign on.  Remember, each sales person is assigned three different shopping centers - you give him
a dummy of your paper for each of his shopping centers, with the space availabilities marked - send him out to fill those spaces with paid advertisers - and you’ll both be home free!

Whenever possible, ask for and get your money up-front or at the time of the sale.  In many instances, this won’t be possible, so you’ll need some sort of standard contract.  A short visit to your local community college advertising instruction department, or your local public library for a look at a few instruction books on how to draw up a space advertising contract, will give you a form to copy and use as your own.  Billing your advertisers at the end of 30-days will bring in lots of sales, but it will also require a bookkeeper/secretary and statements as well as letterhead envelopes and postage.

Allowing your advertisers to buy now and pay later will also require that you allow your salesmen to “draw” against the commission they have coming.  This too will present some special problems, namely a need for operating capital.  Most of the time you’ll be able to sell or factor your accounts receivable for about 80% of the total due.  When you do this, you’ll be giving up another 20% of your gross income, but you will have immediate cash available.  The thing you must do is weigh your operating costs against the overall benefits and make your decision based upon these factors.

The design, layout and production of your paper should be quite simple.  Visit a local stationary and/or office supplies store - pick up a blue printers pencil, some larger transfer (rub-on) letters (either 60-point or 72-point size should be sufficient for your needs), and also - pick up a pad of “fade out” graph paper and a roll or two of border tape.

Use the rub-on letters to print or write the masthead or title of each of your shopping center’s papers at the top of the graph paper.  With your border tape and a razor blade, make a U-shaped frame around the page, a half inch in from the outside edge of the
paper.

If you’re getting started from your “kitchen table,” and using a typewriter, make sure your type is “elite” or the small type. Now, measure the inside of your frame from the bottom of your masthead to the top of your border tape at the bottom of your frame; and from side to side, measuring from the inside edges of your border tape along the sides.  You should end up with a space 9 inches deep by 7 inches wide.

Take these measurements to your local print shop and ask them for the dimensions of a space 30% larger. This should amount to a space 10 3/4 by 13 1/2 inches - so ask him for some 11 by 14 inch paper.  Scrap paper that has a clean backside will do quite nicely.

With your blue printers pencil, lay out a frame 10 3/4 by 13 1/2 inches - then divide the 10 3/4 width into seven equal columns.  Run the paper into your typewriter and type out the classified type ads you have to set.  If you have a camera ready ad that’s too large for your regular column dimensions, paste it into position on this sheet. When you have this page all “written” or pasted up, take it to your printer and have him reduce it to
70% of its current size and run off a couple of copies for you.  Cut out this reduced copy and paste it inside your master frame, add any proper sized camera ready ads and you’re ready to take your paper to press.

Almost all shopping center papers start out as one page circulars printed on both sides, and put together on the “kitchen table” as I’ve described here.  Working alone and trying to start from scratch, you probably won’t have all your available space sold when you go to press.  If this is the way it works out for you, simply fill in the empty spaces with ads of your own.

Promotional ads inviting people to call you, for example, for ad rate information, and to place their ads.  Also, some of your better mail order offers.  In order to give the impression of lots of ads from lots of different people, enlist the help of your relatives and friends - allow them to advertise a For Sale or Trade item free.  It’s important that you seemingly have ads from a lot of different people with lots of different phone numbers
and/or addresses listed.

For these classified ads, you should charge $l per line, and hence, the name “Dollar Papers.”  Don’t forget, your second source of income will be garnered from people who have seen or read your paper, and place ads of their own as a result.

Once you’ve got separate pages - a front and a back - for your first paper ready, simply take it to your quick-print shop and have him run off the number of copies you’ve promised to circulate for your advertisers.  Have him print it on yellow or orange 20 pound bond, or even recycled construction paper.

Until you really get rolling, you can hire a couple of kids to hand out your papers to everyone as they drive into the shopping center parking lot, drop off a stack for check-out stand giveaways at each store or shop in the shopping center, and/or persuade a
couple of newspaper carriers to include one with each newspaper they deliver.  Another fast hand-out method is to hire a student to give one to each bus rider as he gets off the bus at busy “park and ride” locations.

As your shopping center papers become known, you take on sales people to do the selling for you; when you have to have more space to handle the requests for advertising space, contact a larger printer who works with web presses and newsprint paper.  Look
around, and you’ll find one who will handle all your typesetting, layout, printing and even bulk delivery to your distribution pick-up points.  Expanding to tabloid production will lower your production costs, give you greater efficiency and result in more profits for your business.

Where there is really tough competition, many publishers of Shopping Center Papers include stories about the shopping center - what the land was used for before it was developed as a shopping center - profiles on the different store owners, where they’re
from and what they did before opening their store or shop - and news of community interest within the customer circle.  Many increase their incomes by running mail order opportunity ads from dealers in all parts of the country.

Basically, a shopping center paper is the same as a mail order ad sheet.  The big difference is that it serves as an advertising showcase for a small circle of merchants in a specific area, and is circulated among the people most likely to do their shopping in that specific area.  Your success depends upon how well you serve that small circle of merchants; each circle has a need for an advertising showcase of its own, and it will be to your benefit to turn away advertising requests fro m merchants outside that circle.

The only advertising you’ll have to do is via the quality and image you project with each issue or edition of your papers. There are a number of popularity-building promotions you can, and should run:  free ads for baby-sitting and/or child care services;
$100 worth of free groceries if the shopper spots his picture or name in your paper; and free merchandise or service for solving picture puzzles.  Don’t look for much free publicity or help from newspapers, radio and/or TV stations in your area - at least, not until you’re very well established, because you are in direct competition with them.

The entrance to a business can make or break it. If your business isn’t visually inviting, your customers have a hurdle to overcome before they even think about making a purchase. The following are some of the most common problems associated with entries to businesses.

1. Cluttered premises
Do your customers literally have to climb over stock or displays
to get into your business?
2. Poor signage
Generally, signage becomes cluttered over time. The name
of the business should stand out above all other signage.
Trading hours need to be clearly marked, and other signage
should follow a pattern or a plan of some sort. Suppliers
love to have their product name splattered over the front of
businesses, and while this can be a selling feature for some
businesses, it’s important to ensure that it doesn’t make
the business appear confusing and messy.
3. The entrance is too small
Some businesses, especially ones with large numbers of
customers coming and going, seem to have thrown all commonsense
planning out of the window by making the front
door tiny—to the point where only one person can enter or
leave at a time. To the customer this can almost feel like
walking into a trap. Our instincts take over and the fight-orflight
response can kick in, where you decide not to enter
the business simply because it looks like it will be too hard
to get out.
4. You’re being watched
If the sales counter is facing the door, it can be intimidating
to walk inside, especially if the person behind the counter
watches every step you take. It’s best if the counter isn’t in a
direct line with the front door; however, if it is and it can’t
be changed easily, staff should be trained not to watch
people as they approach the door. Once the customer has
come inside, a big smile and a friendly welcome will help to
put them at ease. Instruct your staff not to stand around in
groups talking and watching customers approach. This can
be very intimidating, especially if the staff start laughing.
5. Is the front of the business clean?
A dirty entrance will deter a lot of people from entering the
business, particularly if it is a food business. Cigarette butts,
rubbish on the ground, overgrown gardens and overflowing
rubbish bins can all impact on a customer’s opinion of a business
and on their decision to enter the business or go elsewhere.
6. Bad lighting
This is particularly relevant if customers visit the business at
night, but some storefronts look dark even in the day. The
entrance to a business needs to be well lit, both for legal
reasons (in case someone falls over) and to increase the
appeal of the business. Lighting around the outside of the
building is also a factor, especially for safety. If the car park
is poorly lit, customers may decide to go somewhere else
that appears safer. Bad lighting is often simply the result of
poor maintenance. A light bulb blows here and there, and
before you know it the business is in darkness.
Do whatever is necessary to ensure that your business looks
inviting from the outside. I have seen a lot of businesses that are
quite amazing inside, but they struggle to get customers in the
front door because the business looks so bad from the outside.

You have the potential. But you need that powerful lift that can vault you over any obstacle: a winning attitude. Your talents and skills are inert without a winning self-image to activate them. “Attitude is more important than aptitude,” asserts Ziglar as he leads you to think and feel like a winner. Winners are not born - they’re made. You can train your mind and body for high performance by applying Zig’s formula to your everyday life. As you gain a winning edge, you’ll be able to:

* Find the positive in people and situations
* Change bad habits
* Set goals
* Have more rewarding relationships

How to be A Winner is so motivational and inspirational that you’ll want to listen to it again and again. This powerful program will revitalize you whenever you are down.

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